WhatsApp Message Templates

What templates are

WhatsApp only lets businesses start a conversation (or reply more than 24 hours after the customer's last message) using messages pre-approved by Meta, the templates.

Use templates for lead follow-ups, appointment confirmations, notices and campaigns.

Creating a template

1. 1In the side menu, go to Message Templates.
2. 2Click "New template" and choose the category (marketing, utility or authentication).
3. 3Write the text, use variables like {{1}} to personalize with the customer's name, and attach media if you like.
4. 4Submit for approval. Meta usually responds within minutes, and the status shows on the list.

Using a template

Once the template is approved, open the conversation in the hub and select the template to send it. When the customer replies, the 24-hour window reopens and the conversation continues normally.